Services
Brand Strategy and Insights
Brands are not merely ideas or expectations or beliefs. They are real and tangible. You create your brand every day across all the ways you interact with your customers or consumers, as well as your communications. Archimedean Consulting can help you discover the essence of your brand, construct a solid brand platform to build your business on and develop the optimal strategy for marketplace success. We also can help you uncover the requisite understanding of and insights about your audiences to ensure your brand is relevant and unique.
Omnichannel Marketing Strategy
An effective marketing strategy begins with a thorough understanding of the journeys your audiences are on. These are not "buyer" journeys. They're life journeys, career journeys, relationship journeys or self-development journeys. Archimedean Consulting can help you map out these journeys and identify how and where your brand can effectively intersect and build mutually beneficial relationships that pay dividends over the long-term. We can help you develop the omnichannel marketing strategy that reaches them at every critical step in their journey and positions you as the desirable and essential partner.
Comms Planning
Coordination of your marketing communications activities is critical to success. Aligning your brand strategy, your marketing strategy along with sales and distribution is essential. It's also sometimes a real pain. Comms planning is a powerful method for ensuring all your marketing and brand dollars are pulling together toward measurable business objectives.
Organizational Development
Growing companies have growing marketing and brand strategy needs. Archimedean Consulting can assess your marketing and communications needs and capabilities and help you set up the processes and disciplines to ensure your teams operate effectively and efficiently.